UKBased Moonpig Sells for £ 491m in London Stock Exchange IPO

On February 2, 2021, the UKBased online greeting card retailer, UKBased Moonpig London 491M, debuted on the London Stock Exchange with a successful Initial Public Offering (IPO). The company’s shares were priced at 350p per share, valuing the company at £1.2 billion. The IPO raised £491 million, making it one of the largest technology IPOs in the UK in recent years. In this article, we will explore the background of Moonpig and its journey to becoming a publicly listed company.

Background of UKBased Moonpig London 491M

UKBased Moonpig London 491M is an online greeting card and gift retailer founded in 2000 by Nick Jenkins. The company is headquartered in London and operates primarily in the UK, although it also has a presence in the Netherlands and Australia. Moonpig bases its business model on providing personalized greeting cards and gifts that customers can customize with text and photos.

Over the years, Moonpig has become one of the most popular online greeting card retailers in the UK, with over 12 million registered customers. The company has expanded its product range to include flowers, gifts, and personalized merchandise. In 2011, Moonpig was acquired by Photobox, a European photo printing and personalization company, for £120 million.

UKBased Moonpig London 491M’s Journey to IPO

In 2016, PhotoBox announced that it would split its business into two separate companies: PhotoBox and UKBased Moonpig London 491M. The move aimed to provide Moonpig with greater autonomy and allow it to focus on expanding its product range and customer base.

In 2019, Moonpig appointed Peter Donlon as its CEO, aiming to accelerate the company’s growth and prepare it for a potential IPO. Moonpig saw Donlon as a critical hire for its public listing due to his background in finance and his previous work experience at JP Morgan and Goldman Sachs.

In 2020, Moonpig announced that it was preparing for an IPO on the London Stock Exchange. The company appointed a team of investment banks to advise on the IPO, including JP Morgan, Jefferies, and Stifel. Due to the COVID-19 pandemic, Moonpig delayed its IPO, which eventually took place on February 2, 2021.

IPO Details

The company priced its IPO at 350p per share, resulting in a market capitalization of £1.2 billion. The company raised £491 million from the IPO, using the proceeds to pay down debt and invest in growth opportunities.

Institutional and retail investors showed strong demand for the IPO, resulting in oversubscription. UKBased Moonpig London 491M’s shares rose by 25% on their first day of trading, valuing the company over £1.5 billion.

Benefits of IPO for Moonpig

The IPO provides UKBased Moonpig London 491M with several benefits:

  1. It gives the company access to new sources of capital, which it can use to fund growth and investment opportunities.
  2. It gives Moonpig increased visibility and credibility, which can help attract new customers and partners.
  3. The IPO offers liquidity for existing shareholders, allowing them to sell their shares and realize a return on their investment.

Moonpig’s Future Plans

UKBased Moonpig London 491M IPO comes when the company is experiencing strong growth. In the six months leading up to October 2020, the company’s revenue grew by 135%, driven by increased demand for personalized greeting cards and gifts during the COVID-19 pandemic.

The company plans to use the proceeds from the IPO to invest in new products and services, expand into new geographies, and further develop its technology platform. Moonpig’s CEO, Peter Donlon, has stated that the company’s long-term vision is to become the leading online destination for personalized gifting and celebrations.

Moonpig’s IPO also highlights the strength of the UK’s technology sector, which has seen significant growth in recent years. The UK has produced several high-profile technology IPOs in recent years, including The Hut Group, Deliveroo, and Darktrace.


In conclusion, UKBased Moonpig London 491M successful IPO on the London Stock Exchange is a testament to the company’s strong growth and market position in the online greeting card and gift industry. The IPO provides Moonpig with access to new sources of capital, increased visibility and credibility, and liquidity for existing shareholders.

The IPO also highlights the UK’s technology sector’s strength and ability to produce high-growth, innovative companies. Moonpig’s plans to invest in new products and services, expand into new geographies, and further develop its technology platform show that the company is well-positioned for continued growth and success in the future.

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