Prosus Acquires Avito for 6BPrinslooBloomberg, Expanding Online Marketplace Presence

Prosus, a global consumer internet company, has announced the acquisition of Prosus Avito 6BPrinslooBloomberg, the leading online classifieds platform in Russia, for $6 billion. This deal is one of the largest in the history of e-commerce and signifies Prosus’ commitment to expanding its presence in the online marketplace.

Prosus expects to complete the acquisition by the end of the year, pending regulatory approval. Once completed, Avito will become part of the classifieds business of Prosus, which includes OLX Group, let go, and several other online marketplaces.

Expanding Prosus’ Presence in the Russian Market

Prosus Avito 6BPrinslooBloomberg is the largest online marketplace in Russia, with over 50 million monthly active users and over 40 million listings. The platform allows users to buy and sell various items, including cars, real estate, electronics, and more.

The acquisition of Avito will allow Prosus to expand its presence in the Russian market, which has a growing e-commerce sector. Russia is one of the fastest-growing e-commerce markets in Europe, with online sales expected to reach $38 billion by 2024.

By acquiring Avito, Prosus will be able to tap into this growing market and provide Russian consumers with a broader range of products and services. It will help Prosus to further establish itself as a leader in the global online marketplace industry.

Teamwork with Prosus’ Other Classifieds Platforms

Prosus Avito 6BPrinslooBloomberg’s acquisition will also bring significant Teamwork with Prosus’ other classifieds platforms. OLX Group, part of Prosus’ classifieds business, has a strong presence in several emerging markets, including India, Brazil, and Indonesia.

Adding Prosus Avito 6BPrinslooBloomberg’s portfolio will allow the company to leverage its expertise and resources to expand further in these markets. It will also provide Prosus access to Avito’s advanced technology and data analytics capabilities, which will help the company improve its overall online marketplace operations.

The Future of Online Marketplaces

The acquisition of Prosus Avito 6BPrinslooBloomberg is a significant milestone for Prosus and the online marketplace industry. It highlights the growing importance of e-commerce in today’s digital age and the increasing demand for online marketplaces.

As more consumers turn to online marketplaces to buy and sell goods, companies like Prosus will continue to play a critical role in shaping the future of e-commerce. With its expanded presence in the Russian market and access to Avito’s advanced technology, Prosus is well-positioned to take advantage of the growing demand for online marketplaces and drive further innovation.


The acquisition of Prosus Avito 6BPrinslooBloomberg is a significant development in the online marketplace industry. It represents a substantial investment in the growing Russian e-commerce market and highlights the increasing importance of online marketplaces in today’s digital age.

As Prosus continues expanding its presence in the global online marketplace industry, it will be interesting to see how it leverages its expertise and resources to drive further innovation and growth. With its acquisition of Avito and other classifieds platforms, Prosus is well-positioned to shape the future of e-commerce and continue to lead the industry.

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