B2B Social Media Marketing
Did you know there are over 850 million LinkedIn users, with over 310 million monthly active users? That’s a lot of people and an abundance of potential customers! Over the years, this social media platform has become the go-to place for business owners and B2B marketers to attract new leads, engage with customers, and close deals. But why should LinkedIn be considered for B2B social media marketing practices?
Omnipresent Platform For Businesses
LinkedIn is the best place to promote your B2B products or services. According to a recent study, LinkedIn has the highest concentration of high-income users compared to any other social media platform, with over 61% of users earning more than $75,000 annually. Plus, LinkedIn users are more engaged than on other social media platforms. The users are 50% more likely to visit a company’s website after viewing its content.
Direct Connection With Senior-Level Professionals
Around three-quarters of LinkedIn users are in upper-level management or decision-making positions within their companies, making it an ideal platform for B2B marketers trying to reach those with buying power. It gives marketers and business owners a brilliant platform to engage and build professional relationships. Additionally, nearly all users are employed full-time, so they’re more likely to be in the B2B products and services market.
Builds Credibility and Thought Leadership
There’s nothing more valuable than a staunch reputation. By sharing insights, articles, and helpful content on LinkedIn, you can establish yourself and your company as thought leaders in your industry. It will help you attract more high-quality leads and close more sales. For instance, if you’re a B2B marketer specializing in content marketing, sharing helpful articles and blog posts on LinkedIn will show your target audience why your skills can be trusted and that you know what you’re talking about.
Better Audience Segmentation
For years, B2B marketers have used LinkedIn as an effective lead generation tool, and it continues to be the most effective marketing channel. LinkedIn enables you to target your content by company size, job title, function, seniority, and more. Regardless of the B2B product or service you are marketing, the platform allows you to target your audience with precision.
Transparent Brand Image
In a B2B model, your prospects want to know about your company, and LinkedIn provides a steadfast avenue to showcase this. A study conducted by Content Marketing Institute showed that LinkedIn is the most effective B2B social platform. It allows you to have a corporate page that prospects can visit to learn more about your brand, services, and products. LinkedIn is not a place to beat around the bush compared to other social media platforms and compels you to get straight to the point.
Excellent Place For Networking
What’s a business without good networking practice? LinkedIn is the perfect B2B social media marketing platform because it was created with business networking in mind. It’s a site where professionals can connect with other professionals in their field, whether for business purposes or to find a new job. No social media platform can boast the same B2B networking capabilities as LinkedIn.
Conclusion
LinkedIn is the perfect place for marketers in all senses that matter, from business networking to lead generation. Believe it or not, it is 277% more effective for B2B lead generation than Facebook and Twitter. The platform also has a higher visitor-to-lead conversion rate than any other social media site. If you’re not already using LinkedIn for your business, you’re missing out on a vast opportunity to thrive in the digitally-forward B-to-B landscape.