The Shade Room IG
Angelica Nwandu started The Shade Room IG in March 2014. It is an online magazine that offers gossip and buzzworthy stories. Its articles focus on community news and trending stories. It also has its own website. In addition, it sells merchandise. What makes the Shade Room IG different from other similar websites? Its founders have a passion for the industry and have put together an online guide for people to follow the company and the content they provide.
Angelica Nwandu Shade Room IG Founder
In March 2014, Angelica Nwandu, founder of The Shade Room, launched a website that would allow the general public to read gossip and buzzworthy stories about celebrities. The site also has a blog and online stores. While she initially had no blogging experience, the site quickly gained momentum and attracted 700,000 followers. The New York Times dubbed the site the TMZ of Instagram.
In a year, The Shade Room had garnered over two million followers. The following quickly grew to over eight million and the page eventually reached seventeen million on Instagram. The Shade Room had over twenty employees and more than 500,000 followers at its peak. It was a highly publicized demise and led to depression for Angie. She decided to start over. This time, her strategy worked, as the content she posted was geared towards a majority Black audience.
As the founder of Shade Room, Angelica Nwandu has a diverse set of backgrounds. While most successful tech entrepreneurs have their own business, Nwandu’s roots lie in the arts. While her early success in tech led to her being listed in Techcrunch’s 18 Female Founders Who Killed It in 2015 and in Forbes’ 30 Under thirty, she is also looking to become a major media figure and run her own news network.
When describing her life and the challenges she faced while building her empire, Nwandu is open about her spirituality. She says she often refers to scripture about small beginnings, and she explains why she chose purpose over a paycheck. She bootstrapped the company with one VC investment and reached 100K followers in less than a year. During this time, she also learned to trust the process of building her brand.
The Shade Room IG
The Shade Room has become one of the most popular non-personality driven Instagram accounts in the world. With a following of more than 26 million, this account is growing by leaps and bounds. Their posts range from celebrity gossip to trending topics. Their posts are always accompanied by photos or HD images, which you can download in Original, High Definition, or lower resolution. Follow their Instagram account to stay updated with the latest gossip and get tips on how to become a social media sensation.
The Shade Room started as a media company on Instagram, specializing in entertainment news. Their articles on A-listers and Instagram models cover topics such as the media, politics, and pop culture. In addition to news and entertainment, The Shade Room also features funny content. The platform’s popularity is reflected in its large following, which has nearly a million followers. As the site continues to grow, it will expand its content beyond entertainment news.
A few days ago, The Shade Room re-published a photo of a woman with another man than her husband. In response, fans immediately began to speculate if Nunn was cheating. However, the reality is much more complicated than this. The photo was taken by a public relations director and journalism professor from Colorado. Despite the name, she is not a music executive at Republic Records. The photo has circulated across social media, and BuzzFeed News could not verify the source.
The Shade Room IG page has also launched three original short films and plans to expand internationally. This content is geared toward women and fuckboys of all backgrounds. Nwandu is also expanding into other genres, such as pop culture, politics, and emo. As the platform continues to grow, Nwandu hopes to expand her audience even further. Its social media page has become the second most-followed website on Instagram.
The Shade Room IG is open to other companies who are interested in advertising. To advertise with The Shade Room, visit their website and click on the “advertise” option. Fill out your profile with details about your services and platform. If you are approved, you will get a reply shortly thereafter. It’s that easy! This is a fantastic opportunity for brands to reach a growing audience. But there’s a catch!
The Shade Room is a wildly successful media startup that started as a blog with salacious content and eventually expanded into a full-fledged ad network. Its content shifted from promoting celebrities and their new products to releasing personal content that is both informative and entertaining. As it has grown its clientele, the revenue has also increased. But the story behind the growth of the company is one that should not be ignored.
Angelica Nwandu founded the media company in March 2014 and has since grown into a full-blown pop culture powerhouse. Its unique twist on hot topics speaks directly to its largely black community. Its presence has spanned Facebook, Twitter, YouTube, and its website. But its Instagram presence is perhaps the most prominent. Shade Room boasts over 15 million followers. With so much success, it may not be hard to see why it’s worth so much.
The Shade Room’s growth is based on the size of its audience. The platform has grown from a single account to a multi-million-follower account. And, according to its latest financial statements, the brand is still profitable and has no plans to sell or be acquired. It has seven employees and generates about $519,337 in revenue each month. The Shade Room has also become a major player in the social media world. Its partnerships with brands like fox, freeform, fashion Nova, and MTV have helped it achieve this.
Its impact on the industry
The Shade Room is a successful clothing brand committed to changing the way we think about race. The brand’s founder, Judith Nwandu, believes that there’s a double standard when it comes to comparing her brand to TMZ, which she considers a direct competitor. That said, Nwandu says she is proud of the company’s accomplishments and is excited about its future.
Despite this upheaval, the company has maintained its position as an industry leader. Nwandu is now looking to branch out into programming and finding new ways to activate her roommates outside of social media. But, even as her company grows, it faces challenges, including toxicity issues and calls to unfollow the brand. So, what does the future hold for her? And what does the future hold for this fast-growing media company?
Nwandu has launched its first original programming on Instagram, including a court show called Petty Court, a cooking competition called Struggle Chef, and an investigative series called F-boy Chronicles. While Nwandu did not disclose exact figures, she said the site is seeing a steady doubling of revenue every year. The company relies on programmatic advertising and has recently been backlisted by Google.
The Shade Room has been described as “the TMZ of Instagram.” The site will feature longer-form videos and be produced by two women – Tarvenia “T” Jones, a Daytime Emmy-nominated showrunner and Angelica Nwandu, a trans-woman. She’ll also be joined by her sister, Judith Nwandu. In this way, the company is not only aiming for growth, but will help change the industry.
After launching in 2014, Shade Room is already breaking news. While the early days of gossip industry sites such as Perez Hilton, Michael K’s Dlisted, and Just Jared covered mostly white celebrities, Black bloggers started to sprout up. This is particularly important in the context of pop culture, which is often dominated by Black cultures. However, Black culture is still largely underrepresented in the industry and Shade Room is taking advantage of that.