How to Keep Your SEO Clients Engaged
SEO Clients Engaged – SEO is a long and arduous journey, and unless your client is interested in the technical side of things, they are always likely to get bored. Keeping your clients engaged and interested in the project is crucial for launching an SEO campaign. There aren’t many things worse than a client rushing an SEO campaign because they lost interest. And while it’s not your fault that they lost interest, it’s your responsibility to keep them engaged. With that in mind, here are a few secrets from industry professionals.
Kickoff calls:
We cannot stress this enough. It doesn’t matter if you talked to the client a day before or literally this morning; the moment you are about to kick things off, ensure that it’s a productive kickoff. A productive kickoff call comprises everyone involved in the project from your end and the clients. Once everyone is gathered around, recap on the major points of the project and finalize the minor details. This will give everyone involved a sense of ownership and responsibility.
SEO reports:
One major reason why clients get disengaged from an SEO project is because they do not see the progress. This is where detailed and insightful reports come in handy. A good report should answer three simple questions for the client- What was done? What was the result? And what’s next? These reports help keep your clients engaged and give you something to fall back on if the results are not as expected.
Regular check-ins:
Even if everything seems to be going fine, it’s always good to stay in touch with your client and update them on your progress. These regular check-ins also help build a rapport with the client and make them feel comfortable working with you.
SEO training:
This might sound counterintuitive, but training your client in SEO might be a good way to keep them engaged. SEO is incredibly technical, and when you get down to the nitty-gritty, it can be hard to keep pace. By training your client to understand some of the most basic SEO terms, you are essentially giving them a crash course in the project. This will not only help keep them engaged, but will also help build their confidence in you as an SEO specialist.
One-off emails:
In between all the regular check-ins and detailed reports, it’s always a good idea to send your client the odd one-off email. These emails can be anything from an article that you think they might find interesting to a quick update on the project’s progress. The key is to keep them short, sweet, and engaging. And there are no limitations to what you could talk about. It could be a recent update in the SEO industry that impacts your client’s SEO campaign or something in their industry that could change how you approach things.
Sharing resources:
If you have something you think could benefit your client, just send it to them. This could be anything from e-books, podcasts, or in-house resources. The idea behind sharing resources is to not only keep your client engaged but also to add your personal touch with the resources. If you know that one of your clients is struggling with certain issues covered within your e-book, send them a personalized note talking about where they could find the solution within your book.
Client feedback:
One of the best ways to keep your SEO clients engaged is by constantly asking for their feedback. This shows that you care about their input and value their opinion. It also gives you a chance to address any concerns they might have about the project. Feedback should be sought at every stage of the project, from the kickoff call all the way to the final report. And don’t forget to act on the feedback you receive! Nothing will disengage a client more than seeing that their suggestions and concerns have fallen on deaf ears.
One of the best ways to collect feedback is to have a well-regulated system. A client feedback mechanism will help ensure that feedback is collected at regular intervals and properly addressed.
Talk to your client about ways to make things engaging:
This is one of the most important tips for keeping your SEO clients engaged. If you’re not sure about what will work, just ask them! Talk to your client and find out what makes them tick. What kind of information do they want to see in their reports? How often do they want to be updated? What format do they prefer for communication? You can tailor your approach to better suit your client’s needs by getting these answers.
SEO is a complex and ever-changing field, and it can be difficult to keep up with the latest trends and changes. One way to stay ahead of the game is by constantly asking for feedback from your clients. This shows that you care about their input and value their opinion. It also gives you a chance to address any concerns they might have about the project. Feedback should be sought at every stage of the project, from the kickoff call all the way to the final report. And don’t forget to act on the feedback you receive! Nothing will disengage a client more than seeing that their suggestions and concerns have fallen on deaf ears.
