Do you still remember those days when you used to visit a nearby store to purchase a beauty product? That was before social media leveraged influencer marketing. Today, as influencers collaborate with brands, customers can better understand products through real-time reviews.
There’s no alternative to the authenticity of an influencer reviewing a beauty product on the smartphone screen. Since skincare is a hot topic on social media, skincare content creators bridge the gap between self-care and skincare marketing. Let’s discover how beauty content creators are striving their best efforts to reshape skincare marketing.
Who Are Beauty Content Creators, and How Do They Redefine Skincare?
Millennials are smart, and they want authentic recommendations from people they trust. So, beauty brands collaborate with trustworthy individuals to market their products. That’s where the need for brands to collaborate with influencers arises.
Beauty enthusiasts follow some known faces on social media because of their quality content. They are beauty content creators who craft quality content related to beauty and skincare. These creators have channels on popular social media platforms like Instagram, YouTube, etc. They aim to share tutorials, product reviews, makeup looks, and skincare routines with the audience.
They can be professional aestheticians or makeup artists who are professional in these areas. Or they can be anyone from the crowd who takes an interest in reviewing beauty products and guiding people with skincare tips and hacks.
They aren’t just skincare content creators. Their knowledge and education about beauty products help them empower their fans and followers on brands and skincare habits.
Types of Content a Skincare Influencer Crafts on Social Media
Rivalry amongst skincare brands on social media is fierce. So, after collaborating with a company, beauty content creators consider the sought-after trends and create content accordingly. Here’s a list of content a skincare influencer crafts on social channels. Let’s find out the different ways how beauty bloggers use social media for influencer marketing:
Stories
Stories on social media are a great way to share daily activities more casually. For influencers, it offers an opportunity to promote products and offer exclusive discounts. It does everything from engaging customers to driving interaction between beauty creators and prospects.
A beauty influencer can use polls to improve communication and understand buyers’ feelings about the product. One can also indulge in a one-to-one conversation with customers. It’s an incredible way to launch new products. Besides product launches, stories improve engagement for time-sensitive announcements.
Instagram Carousels
Also known as slideshow posts, they contain more than one video or photo. A beauty content creator can use it to create before and after photos/videos. Today’s intelligent social media users prefer seeing something through their eyes because seeing is believing. Using Instagram carousels for before and after videos or photos offers evidence.
A beauty influencer can give two photos or videos in the Instgra carousel. The first one might be before using the product, and the left post is the aftermath of using the product (or vice-versa). Customers can swipe left on the post to check the aftermath of using a particular product.
Carousels have a high engagement rate, offering legitimate value to fans and followers. Besides can be used to publish product recommendations depending on skin type. An influencer can also use this feature to offer frame-wise (step-by-step) tutorials on using a product.
Sponsored Videos
Beauty creators use YouTube for sponsored videos. A new skincare brand can work with them to gain exposure. Google has already explained the importance of sponsored content for brands. When it comes to skincare marketing, sponsored influencer videos increase a brand’s popularity.
Modern skincare buyers depend on YouTube for explainer videos and insightful reviews. Note that an explainer video helps understand the following:
- Ingredients of products
- How these ingredients would work on specific skin types
- Irritants that may be dangerous for people with combination skin and more
Buyers check the how-to videos on YouTube before buying a new product. For instance, suppose a customer finds a nude lipstick color impressive. However, they won’t be able to identify the exact color from the picture on the brand’s website.
Depending on the skin complexion, there might be chances the lipstick would fade out. So, the first thing they do is check YouTube videos before ordering that product. That’s how sponsored videos help customers find their reliable beauty products.
Reels
Reels are short-form videos and are prerequisites in a social media world where bite-sized tutorials dominate other types of content. Both skincare content creators and customers depend on reels to discover products and trends.
In this social media world, anything you do to improve engagement is noteworthy. Amidst everything you do, reels are a proven strategy that helps you strive for success. That’s why beauty bloggers and influencers so popularly use them.
News on Upcoming Products and New Launches
Reviews and news might make or break a brand’s success. Customers would never want to fork out a massive amount of money only to get disappointed with its application. Some people take their beauty routines so seriously that they are ready to spend a fortune, provided it is of premium quality.
Amid their struggles to find a reliable product, a beauty content creator simplifies things. With the blogger’s honest reviews, customers better understand the new launches.
Tutorials
Besides reviews, tutorial content is extremely effective in this 21st-century skincare industry. This content showcases products and educates people about their ingredients and usage. Suppose a customer has doubts about using a toner despite knowing it’s a quality skincare product.
So, they can simply check the tutorial to understand how to apply it. They also understand the suggested product combinations and skin issues the product can treat. A beauty content creator also educates individuals on how to build a skincare routine.
To sum up, word of mouth is the oldest form of marketing. The most advanced form of word-of-mouth marketing is influencer marketing. With skincare content creators taking the above steps, it becomes easier for brands to reach out to the audience.